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What Could Warmer British Summers Mean for Foreign Tourism?
The recent floods which affected large parts of southern England have reignited the question over the human impact on climate change. The Met Office announced rainfall of 486.6mm from 1st December to...
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10 Things That Could be Killing Your Call Centre’s Effectiveness
Contact centres are changing the way they operate. With various new technologies and online services now available, those centres that do not adapt to the new digital environment are unlikely to...
View ArticleFive Ways To Attract Overseas Talent To Your Company
As the modern workforce becomes more and more mobile, businesses of all sizes should see themselves not as static, localized organisations, but increasingly as players on the global market. This...
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Click-to-Call Tracking: Measure How Human Touch Increases Sales
All advertising executives want to see when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Think of all the things we can do now in the...
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Omnichannel Customer Service with the Human Touch
The age of digital retail still presents a number of challenges for businesses, and especially for customer service teams. Greater insight into online behaviour means we can understand our customers’...
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Using Five Customer Personas to Improve Contact Centre Efficiency
Customers today demand a more personalized experience when it comes to brand interaction, and yet the majority of customers prefer not to part with their personal data. This makes things especially...
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How Voice Search Is Shaking Up the Marketing Landscape
Search is currently going through something of a transformation. As Google gets more sophisticated at understanding our search queries, the way we find information is becoming more intuitive and...
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How To Optimise Your Online Campaigns For Silver Surfers
Older generations are often misunderstood or unfairly stereotyped by marketers, especially when it comes to the online world. This seems like a huge missed opportunity considering the size and wealth...
View Article5 Ways To Track Online To Offline Customer Behavior
High customer expectations mean that it’s becoming ever more important for marketers to be able to optimise every touchpoint along the customer journey, and to deliver seamless brand messaging. In...
View ArticleA Chief Digital Officer? PwC’s Ashley Unwin Says Now’s The Time To Hire One...
Chief digital officers (CDOs) are currently a rare new breed. According to a recent study, just 6% of companies with more than 10,000 employees have a dedicated leader of digital transformation – and...
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Coworking: The Benefits of Sharing Your Workplace With Other Businesses
Coworking spaces have been perceived as informal, café-like collaboration spaces – mainly for self-employed individuals looking for an excuse to get out of the home! However, in recent years, sharing...
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